DB2 goes viral
June 23rd, 2008

Watch the video!  IBM's "No Dragons, just pureXML" viral campaign can be viewed on the DB2 community site Channel DB2.

If that gets you inspired check out the IDUG video contest

DB2's unique pureXML capabilities allow organisations to store XML data natively in a database table, providing seamless integration of XML and relational data. Giving:

  • Performance improvements
  • Productivity improvements
  • Cost savings