Press Coverage - Vision - Peak Power
September 26th, 2011

Handling fluctuations in demand and delivering a round-the-clock service just got easier.

Over the last few years, the retail sector has seen a shift to online trading away from the High Street. According to the Office for National Statistics, non-store sales (primarily online) grew in volume by 24.4 percent between June 2010 and June 2011, with internet sales now accounting for one in 10 retail transactions. With this trend has come the need for round-the-clock availability, so that customers anywhere in the world can access services and shop online.

The retail sector also has to deal with the problem of huge spikes in buying activity and long, protracted lulls. Figures from PayPal showed that ‘Black Friday' (26 November), traditionally the busiest online shopping day of the year, saw transactions rise by 27 percent in 2010. Meanwhile, statistics from internet analyst HitWise revealed a far higher than average New Year peak in demand this year, as shoppers bought big-ticket items, such as laptops and wide-screen TVs, before the 4 January VAT hike kicked in.

But just what is going on behind the scenes when databases and servers are put under this sort of pressure?

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