Data Management Business Value - Presentation by Julian Stuhler at IDUG Europe 2008
October 14th, 2008

Today's IT systems are becoming increasingly complex as competitive pressures drive businesses to become ever more agile and flexible. As organisations demand more and more value from their IT investment, the focus is firmly on the bottom-line business benefits that can be delivered by IT applications. Less emphasis is usually placed on supporting infrastructure such as the database system, which can sometimes be considered to be a commodity resource, However, this infrastructure remains a critical factor in determining the application's ability to meet its business objectives.

This presentation examines some of the key themes in the ongoing development of the IBM DB2 database engine, and shows how they can help to directly drive business benefit and enhance competitive advantage.

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